The market of Japan is expanding at a rapid pace. It is on the global top 20 markets for online games thanks to their strong growth. In the last 3 years, as the market grew at 200%, the industry has gone up, with a 50% growth between Q2 – Q3 2018. Japan is the fourth largest gaming market in the world, with gamers playing video games at an average of 11.6 days/month, with more than 200 million gamers in Japan alone.
japanese online gaming market statistics Old blog: As online gaming in Asia is becoming more popular it is important to see which markets are ahead of the others. According the most recent stats you can see the trend; Japan is the best location for online gaming in the world, next best is South Korea as in the past 5 years alone, Thailand is growing but only very slowly in 2017 as most regions are slowly emerging from the shadows.
While this is a great market to start, keep in mind that in order for any market to grow, there must be more than two factors contributing to market development. One of the key factors is how well the other market is doing. If the market leaders in the other market aren’t doing well then the market is headed in the right direction. If the market leaders in the leader is doing well, then it is good news for the leader in the other market.
As online gaming has become more popular, there has been many studies on the gaming market and how it fits in the whole equation. It appears that video gaming, in general, does not compete well in terms of revenues/value. Many companies have gone to make a game for the whole world to buy like the Super Nintendo and the 3DS. Other companies, on the other hand, focus only on the region where there is the highest demand for their games/products.
To get good news, there is no need to look far. There is a new kid on the block in the online gaming space. With this, it gives potential to even smaller companies. While this market may not be on the same level as it has been in the last 5 years, the video gamesmarket still has a great potential and is still a great place to have a game start.