If you’re launching a new project in the crypto press release space, a web3 promotion is absolutely essential. But how can you get your token to break out of obscurity and make it onto Google News? We’ve got your back.
1. Set a Goal
The number one reason people fail to promote their project is because they forget the goal they set out to achieve in the first place. If you can remember that, you’ll be well on your way to a successful promotion. Even better, if you’ve created an email list for your tokensale subscribers, ask them about their goals before you begin. They’re often much more motivated than outsiders and will have great insights for your promotion.
If you’re brainstorming with friends, ask them ‘What makes you follow a project?’ This will give you better insights into the minds of your potential investors.
3. Don’t Rely on SEO
Search Engine Optimization can only get you so far. For example, if someone searches for “How to do an ICO” on Google, and your website is the first result, it will get a lot of traffic. But if your project doesn’t have much to offer beyond that – which is the case for many ICOs – then you won’t see much in the way of sales during or after your promotion cycle.
4. Leverage Current Events
The crypto market is tiny compared to other markets. If you’re launching a new project into an existing market, leverage current events to your advantage. When we launched DecentraNet we were lucky enough to be able to piggyback on the biggest news story of the year – the explosion of Bitcoin in January 2018. For example, if you’re launching a music blockchain, release your ICO around Coachella and make sure your site ranks for any searches regarding music festivals in California.
5. Leverage Partnerships
There’s no better free advertising than when someone influential recommends your project to their followers. The best time to form partnerships is before you launch so that influencers can share their excitement as early as possible. Connect with the influencers you want to promote your project on Twitter. If you’ve already made them a fan, ask them to retweet your promo if they’re relevant for their followers, and tag them in a post about the promotion. Guest posting sites are here.
7. Appoint a Promo Manager
Like any business, there are specific roles you need to fill in order for it to succeed. In this case, you need someone who’s responsible for coming up with ads and articles around the promotion (possibly working with influencers). You’ll get more out of your time by not having to spend time on creativity and reporting yourself instead. Also, you’ll save time on evaluating and approving creatives.
8. Start Early
In order to ensure a timely promotion, start at least three months in advance. This will give you plenty of time to work out any kinks with your promotional strategy and build up hype before your token’s ICO date.
9. Create a Compelling Site
While you’re promoting, you want to also make sure that your site looks as good as possible so that interested parties can check it out without any issues.
10. Use Data Driven Marketing Techniques
The best web3 promotion is the one that gets the most eyes on it, but doesn’t spend all of its marketing budget of seo backlinks in one place just yet. Use dynamic retargeting to focus your efforts in the places where your audience knows about you and is most likely to convert. You can also use Facebook Ads, Bitcointalk, and direct email marketing.
11. Track Your Results
Once you’ve launched your token, it’s best to keep track of how the promotion is doing. Use monthly and weekly reports to review the performance of your campaign so that you can adapt if results aren’t what you expect them to be.
12. List Your Tokens on an Exchange
Another way to increase the hype behind your project is by getting listed on a new exchange – whether it be decentralized or centralized. Having your token on an exchange allows people to have a second, third, and even fourth look at it. This can sometimes help jumpstart your hype cycle.
13. The Froggery
The ultimate way to promote your token is live online and offline events. If you can get enough people interested in the project to attend one of these events, you’ll have a much better chance of getting major press coverage and gaining new users for your site (who will in turn give you more traffic).
14. Use Sponsorships
If you’ve secured a funding round for your project, ask for sponsorships for Blockchain from companies that can give the appearance of credibility to potential investors. For example, if you’re launching a business that operates across the country, you might ask for a sponsorship from a local gaming venue or a major retailer.
15. Market Your Telegram Channel
Telegram is still one of the most widely used social media channels today. This is primarily because there are over 700 million monthly active users on it. Not only that, but there are over 2000 public groups on the platform – an astounding number when compared to Facebook and Twitter being used to advertise digital assets. If you can manage to have your own Telegram channel with 2000 members, it will not only bring you more exposure online but help spread the word about your project when people recommend it via the channel they follow.
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